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In the distant Internet past, circa 2000, a very solid SEO strategy was to purchase a domain name with your keywords in the URL. This was said to greatly assist a web site in their rankings. While this strategy has met with limited success as of late, it is still a good marketing ploy to buy names which have your core competence terms as part of the URL. This has been made increasingly difficult as a result of cyber squatters, who buy and horde domain names for ransom, or just because they think they may someday want to use the name, but have no immediate plans to do so.Finding that Perfect Domain Name is Becoming an Art Form