In terms of seo speak anyway.

I converted the site to ssi for footer; some navigation ssi.
Added, oh about 30? pages.
Submitted to a buttload of directories, other places - this over the last 2 or 3 months but I did alot last month because I got so excited about the bl increase.
When submitting to the directories; I mixed up titles and anchor text somewhat.
Added some advertising: very small however.
Implemented a 301 redirect: www to without the domain name because of some quality bl under the www.

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